The traditional coat of arms is a unique heraldic design used by many cultures throughout history to represent an individual, family, or corporation; however, a new trend of recreating modern-day coats of arms while referencing the historical tradition is emerging as a way to cement family legacy in the age of personal branding. The coat of arms as a “family logo” of sorts would traditionally be presented on a central escutcheon and surrounded by a crest, supporters, and a motto to form a full heraldic achievement (see diagram below). Over the years, the terminology has been muddled and the symbolism modernized to provide the perfect conditions for a unique branding opportunity. Having a recognizable coat of arms (at least within the family), accompanied by a thoughtful blazon (formal description of the coat of arms, used to talk about valued qualities and family legacy) can help to foster a strong familial bond and inspire future generations. All you need is a guiding motto and a meaningful yet timeless family symbol to create a powerful sense of worth, belonging, and tradition.
Helpful Tips:
-Use this as a way to examine your family values, have honest and thoughtful conversations with your children, and take a proactive approach to building your family legacy.
-Get creative with it! Whether or not you have this tradition in your family history, take the opportunity to play with the idea and create something totally new and innovate to inspire a lasting legacy for generations to come.
-Imagine: custom decor, personalized gifts, and a ready-made signature stamp.
Case Study: The McCabe Family
