Marketing is a key component to virtually all successful business ventures. The success of a theatrical production is especially dependent on the marketing behind it – how will people know to come to your play if they’ve never heard of it? The marketing of an Off-Broadway production requires some creative approaches to promote it to a wider audience and The Crusade of Connor Stephens is no different. Director Dewey Moss has been hard at work with his team taking advantage of multiple marketing outlets. The cast worked with New York-based photographer Russ Rowland for stunning photos that provide the basis of the advertisements to support the play. Along with marketing efforts on Facebook, the bulk of the advertisements will be on display at bus stops, phone booths, and kiosks to the greatest theatre-loving audience in the world: New York City!
The Crusade of Connor Stephens centers around the struggles of one family, and the aim of this creative marketing effort is to introduce the family, one member at a time, to New Yorkers and tourists alike. Each ad focuses on a single family member, paired with a quote that exemplifies their character, along with one of Rowland’s striking portraits. The placement of these ads throughout Manhattan was carefully selected so as to encourage viewers to start connecting the family together and spark an interest in the storyline. This marketing campaign is very powerful and the Wildcatters Network is proud to be a part of such an intriguing and provocative venture. See below for some stunning examples of the ad campaign:
